All Good, Island Good!
As we’ve mentioned before, Island Good is a new and innovative program allowing all growers and producers of products on Vancouver Island to identify themselves to shoppers looking to buy local. The program provides participants with full use of the Island Good branding materials to include into their own packaging and promotional materials. The instantly recognizable and distinct logo can really help distinguish an item from other products on the shelf and catch the eye of shoppers as was shown in the initial pilot project.
Currently, Economic Development Cowichan and Community Futures Cowichan have teamed up to offer this program for FREE to businesses in the area. Businesses such as A & S Microgreens, Blue Grouse Winery, Cowichan Milk Co. Ltd, Depot Dawgs, Ed’s Soup Shack, Home Grown Living Foods, Ixim Foods Inc, Valley Cider Company and more have already taken advantage of this opportunity but there’s still room for more.
Tilly’s Galley says, “Our sincere appreciation goes out to all who advocate for our brand! Thank you to the Island Good team for your continued work to promote local brands both to the retailers and consumers. Having a medium for local suppliers to connect to local retailers is critical in the best of times but even more so in our current economy.”
Nanoose Edibles Organic Farm was also grateful they took part, “Thankfully we were declared an Essential Service and were able to carry on farming and marketing at our farm produce stand. With the promotion we had received from Island Good and a number of other producer organizations in the region, our sales held steady and customers were delighted to come to shop at the farm, following the guidelines provided to us from the health authorities.”
Go to islandgood.ca to discover the many benefits of making sure people know your products are an Island Good and with local agencies making it FREE, what do you have to lose?
- Ian Locke
Downtown Duncan BIA